How do “responsive” websites miss the mark?

How do “responsive” websites miss the mark?

Today’s internet is comprised of websites that automatically adjust the page layout to fit the viewer’s device (ie: desktop, tablet, phone). However, the problem with a responsive site is that they don’t account for the fact that people using a smartphone are probably looking for a different experience than someone using a desktop computer or laptop. Someone sitting at their desk is probably ready to spend some time on a website, click around to the various pages and engage with the content. However, someone using a smartphone MAY be looking to just find the company on Google maps, give them a quick call from the car or simply look at a menu or brochure. The point is different devices intrinsically call for a different priority of content (ie: someone will more likely read a blog post on a table or desktop than on a smartphone.)

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